idea34 Compass (A)dvanced

Compass (A)dvanced is the perfect vehicle to sort out all the complexities of your business, organizational and corporate communications. Most organizations grow, change and message organically — leading to a 1,000 small changes that eventually cloud the big picture. Who are we? What unique value do we offer? Why are we better and different? How do we effectively operationalize organizational goals and change through phased messaging evolution? How do we clarify our product strategy? Compass (A)dvanced helps organize and connect these stars into constellations — so everyone inside and outside your walls really, “gets it.”

The Compass (A)dvanced communications strategy platform includes:

1. Comprehensive Competitive Review
2. Advanced Audience Evaluation
3. Advanced Messaging Strategy Documentation (Phased)
4. Advanced Structural Architecture for Features, Benefits and Audiences
5. Comprehensive Product/Service Hierarchy Structural Review
6. 3 Campaign Ideas & Creative Approaches
7. Copy & Content for One Corporate Messaging Presentations (40 slides)
8. Copy & Content for One Long Format Document Per Quarter (50 pages)
9. One Basic Promotional Idea per Quarter
10. Turnkey Production Coordination as Needed
11. Ideas, Plans & Cost Estimates for Delivering Messaging
12. Quarterly & Annual Review of Response Effectiveness
13. Quarterly & Annual Review of Messaging & Media
14. Proactive Strategies for Extensions and Improvement

With Compass (A)dvanced, programs are typically delivered over 1 Year.