idea34 Compass (B)asic

Compass (B)asic helps companies, organizations, and departments map out a clear, consistent messaging platform and architecture to communicate effectively to a variety of audiences. The most common scenarios Compass (B)asic helps fix are the, “We know what to say, just not how to say it” or “We don’t do a good job of communicating what we do.” End the blank stares and glazed over eyes across the table at sales meetings and organizational meetings. Compass (B)asic helps you explain, present, and market your business in a compelling, unique, and powerful way.

The Compass (B)asic strategy platform includes:

1. Basic Competitive Review
2. Basic Audience Evaluation
3. Basic Messaging Strategy Documentation
4. 2-3 Messaging Ideas & Creative Approaches
5. Copy & Content for One Overview Messaging Presentation (20 slides)
6. Basic Structural Architecture for Features, Benefits and Audiences
7. Basic Production Coordination as Needed
8. Ideas, Plans & Cost Estimates for Delivering Messaging

Compass (B)asic typically can be executed in just 30-45 days.