idea34 Compass (E)xtended

Compass (E)xtended is perfect for companies and organizations needing to clarify communication messages, audiences and strategy beyond next quarter. We help you map out and document all dimensions of your communications to make it more effective, efficient and flat out interesting for people to engage with your campaigns or content. Imagine people completely engaged in presentations, meetings and events. Imagine your teams taking the time to learn from the materials you’ve prepared. Compass (E)xtended creates the architecture you need to drive business evolution, change, and improvement.

The Compass (E)xtended communications strategy platform includes:

1. Basic Competitive Review
2. Advanced Audience Evaluation
3. Advanced Messaging Strategy Documentation
4. 3 Messaging Ideas & Creative Approaches
5. Copy & Content for One Overview Messaging Presentation (20 slides)
6. Copy & Content for One Long Format Document (50 pages)
7. Basic Promotional & Marketing Ideas for Messaging Delivery
8. Advanced Structural Architecture for Features, Benefits and Audiences
9. Basic Production Coordination as Needed
10. Ideas, Plans & Cost Estimates for Delivering Messaging

Compass (E)xtended typically is executed over 45-90 days.