34 ideas: the list of business and marketing topics

1 idea 1: use search engine optimiztion to drive traffic help leads find you
2 idea 2: to determine when and how to brand and market, identify where you are in the corporate lifecycle
3 idea 3: design brand and marketing research to become a sales tool
4 idea 4: integrate sales and marketing through sales training
5 idea 5: use a target matrix to plan and expand marketing budgets
6 idea 6: combine specialists, generalists, in-sourcing & outsourcing for a killer marketing team
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7 idea 7: use personality models to define messaging that is always effective
8 idea 8: use corporate action to define brand
9 idea 9: develop marketing budgets against the buying process
10 idea 10: don't let company fight product
idea 11: create visuals to optimize cost, media and globalization
12 idea 12: escape the tagline trap
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13 idea 13: use events and timing to get exposure
14 idea 14: balance response: frequency vs impact vs budget vs spam
15 idea 15: remember direct priorities: list, offer, message, design
16 idea 16: pamper the channel with programs, spiffs, materials and online resources
17 idea 17: cross-purpose new media content
18 idea 18: use open source for content and relationship management
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19 idea 19: use open source and online communities for market research
20 idea 20: keep online and e-mail marketing focused on value
21 idea 21: use identity completely
22 idea 22: map sales collateral to the sales process
23 idea 23: tap the hidden strategic value of the corporate powerpoint
24 idea 24: evaluate creative only on clarity of the differentiating idea
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25 idea 25: unleash the internal idea force
26 idea 26: synchronize trending and marketing
27 idea 27: use care in applying Moores and other laws to your business
28 idea 28: make storytelling the heart of videos, powerpoints & sales pitches
29 idea 29: always use product demonstration and comparison
30 idea 30: debunk the myth of the marketing/sales silver bullet
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31 idea 31: resist copycat marketing
32 idea 32: maintain a clear, easy to describe, creative idea
33 idea 33: never ignore or avoid measurement and data
34 idea 34: fight for good ideas and implement them
idea 35: hire idea34 (it's sort of like how Nigel's amp in SpinalTap goes to "eleven"
 

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