idea34 Reach (A)dvanced

Reach (A)dvanced is designed to help companies looking to maximize the effectiveness of advertising campaigns, promotions, and social media in the Web 2.0 world. We help you plan a media-neutral combination of traditional advertising campaigns, promotions, and social media specifically for effectively reaching fragmented audiences and the connected consumer. (A)dvanced Campaign helps you improve and simplify messaging, response flow, and effectiveness.

The Reach (A)dvanced advertising package includes:

1. Comprehensive Competitive Review
2. Brand Strategy & Messaging Documentation
3. Comprehensive Media and Social Media Review & Planning
4. Offer and Response Planning
5. 3 Campaign Ideas & Creative Approaches
6. 3 Marketing Campaign Ideas & Creative Approaches
7. Copy & Content for Execution of 6 Print Ads or 3 Spots
8. Copy & Content for Execution of 6 Online or Print Ads
9. Resizing & Formating for 5 Print Media Publications
10. Resizing & Formating for 5 Online Media Outlets
11. Strategy & Support for 10 Social Media Outlets
12. Cost Estimates & Plan for Expanding the Campaign to additional Media
13. Quarterly & Annual Review of Response Effectiveness
14. Quarterly & Annual Review of Messaging & Media
15. Proactive Strategies for Extensions and Improvement

With Reach (A)dvanced, programs are typically delivered over 1 Year.